I don't make ads. I make things — and I make them because I have to.
Twenty years of creative leadership at agencies like Fallon, VML, and Publicis. I've led brand campaigns, built visual identity systems, and directed teams across every channel. That work gave me craft and discipline. But the projects I'm most proud of happened outside it.
I built beck(y) from a workbench — handbags made by hand from reclaimed skateboards, no budget, no agency. The brand found its audience on its own. I produced a traveling art exhibition with some of the most respected names in street art and skate culture. I co-created a television show about a neighborhood I loved that the media had always gotten wrong. I spent three years learning a complex, politically charged emerging industry from scratch, then built a community and advocacy platform around what I learned.
What connects all of it: I find the true, interesting thing at the center of a subject and build creative around that truth. The work I'm proudest of didn't just look good. It meant something.
Freelance Creative Director / Art Director
2013–Present
Publicis · VML · Hill Holliday · JWT · Hudson Rouge · StrawberryFrog · Geometry · 360i · Crispin Porter · Juice Pharma · DiMassimo Goldstein
Creator — Mary Says / Uptown Cannabis Coalition
Instagram Educational Community Platform · 2022-2026
Creator / Executive Producer — Washington Heights
MTV / OneSevenOne Productions · 2012–2013
Associate Creative Director — VMLY&R
2008–2012 · Campbell's · Dannon · V8 · Cellular South · Fisher Price · Xerox · MetLife
Associate Creative Director — FCB Global
2006–2008 · Citibank · Hampton Inn
Associate Creative Director — Hill Holliday NY
2007–2008 · Verizon
Founder & Creative Director — beck(y) / sk8bags
2003–2012
Others: DiMassimo Goldstein, Fallon, Holland Mark Martin, Arnold Worldwide